Revised Google SEO Guide 2012 Edition: Big Changes in Algorithm


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Everybody is buzzing all around now, how latest changes Google did affected their search traffic greatly! Chances are if you monitor your own properties on Google Analytics, you will see significant drop in your traffic in March!

1WD was seriously affected as well from March 20! Besides Google Panda release, there were 2 rounds of changes Google did, hurting almost every site search traffic:

Panda 3.3 – Search quality highlights: 40 changes for February
Panda 3.4 on March 23 – Search quality highlights: 50 changes for March

So what exactly do these changes mean? Do you need to be worried and what can you do to be prepared and be more likable in Google’s eyes?

In this Google SEO guide I will show you the behind the scenes on how 1WD was affected, explain how to monitor your traffic better and how to be more prepared in the future. A lot of websites were hit hard, even high authority websites. We always have been focusing on high quality content here, never used spammy link building techniques and we believe our social presence is very strong as well.

Revised Google SEO Guide 2012 Edition: Big Changes in Algorithm

So what the hell is happening here?

Which sites were affected, which were not?

After asking around, I found out that mostly new websites ~1 year weren’t affected, but a lot of sites which had some very high-ranking keywords, felt a big decrease there.

It seems if you have average links, new website and haven’t done spammy SEO promotion, you are doing great. However if you have something to lose as old, stable top keyword rankings, you got hit.

I compared several top web design websites on Alexa and here are results for the last month March 15 to April 15:

  • 1WD – 6% drop (it was more like 15% drop in reality for me, which means everybody was hit much harder as Alexa shows)
  • SmashingMagazine – 6.5% drop
  • Sixrevisions – 2% drop
  • WebDesignerDepot – 5% drop
  • Css-Tricks – 4% raise
  • Designm.ag – 12% drop
  • TutPlus sites – 3.7% drop
  • SpeckyBoy – 4% drop
  • SpyreStudios – 7% drop
  • Hongkiat – 9% drop
  • UxBooth – 5% drop
  • WebDesignerWall – 3% drop

You can check Copyblogger with 15% drop  and Quicksprout 16% drop in other niches! Crazy right? And those are just Alexa’s inaccurate stats, if I compare with 1WD Analytics, then I believe all of these sites in reality got 10-20% drop in traffic!

All of these blogs are very popular and always focus on high quality articles. This really doesn’t make sense and it shows how we need to rethink what we are doing online, what we are writing and how we need to promote our websites.

The most visible and buzzed topics about Google changes were:

  • Big link networks taken down
  • Duplicate page content
  • Over Optimization
  • Too many ads above the fold
  • Social signal importance

What mistakes should you avoid doing? And how to fix them?

Its time to list down the most popular mistakes we all probably have done before, but should avoid now! Interesting that a lot of these mistakes aren’t new, but before all of those techniques were really working. Most mistakes are easily found because they do not look real and Google has raised his eyebrows to search everything unnatural.

1. Obsessing about exact-match anchor text

Everybody who has done link building anywhere has been working to target perfect term for their website. Wherever you could, you try to include your term, for example: web design blog.

You can include this term while:

  • Commenting on other blogs
  • Writing guest posts
  • Getting paid links, advertising
  • Writing your forum comment, Yahoo Answers, Quora, including term in signature
  • Using link building tools, blog networks

Previously this technique was really working even if there were people warning about over working, but there weren’t so many drawbacks. Until now.

Such obsessing do not look natural for Google and it’s easy to spot it!

How to fix this mistake?

Do your keyword research again and choose 5-10 terms you would like to rank for and mix them in wherever you can. Change your signatures to be different. Instead of working for one term, when guest posting for example, include related article you have on your blog, not your home address anchor text.

While working on your brand awareness be as helpful as possible, don’t just link back to your site, link to others, link to very specific posts if you have, which are related. The same is about comments – if your comment is valuable and you have high quality article written about the same issue, include it, but don’t obsess about always mentioning your brand!

Good practice is also to check how others relate to your brand! Usually if they will want to share your website to others, they won’t tell – check out this web design blog. Instead they will tell to check out 1stWebDesigner (it helps to have related keywords in your domain, of course as we have – web designer).

2. Ads Above The Fold

Google has announced that pages with too many ads above the fold are now penalized by Google’s page layout algorithm. Strangely Google itself is not following their praised best practices.

Ads above fold google

These news completely make sense in order to ensure the best reading experience, however it’s hard for blogs who want to earn some income to remove those top ads, without loosing money.

We are doing bad work on 1WD ourselves, but we are working on removing those ads slowly and once our own Labzip product will be ready, we plan on having just one banner ad on sidebar for better experience.

How to fix this problem?

Easy answer – just remove those ads! Every blog owner knows it’s not so easy to do that, as it removes any income! What you can do instead is to move some of those ads below the first page, put them on the middle or bottom of sidebar or at the end of the blog post.

Great solution is responsive websites, where on smaller screens you remove those ads completely or leave just few of them. On Codrops website, you will see ads following to the bottom of page in that way cleaning up above the fold section (scale that site resolution down, to see effect in real life).

Very good example is SmashingMagazine website:

This is the screenshot from website on 1000px width:

Smashingmag ads

This is the screenshot with 1024×768 resolution:

Smashingmag 1024 resolution ads

As you can see on the first image, you can see just 2 ads, while in second one there are 8 ads above the fold. Even then though SmashingMag also saw decrease in search traffic. My guess would be that too many people on 1024×768 still see those ads, but the trending is right. A lot more people are using tablet devices and mobile phones to browse internet and they will see little ads there.

The same is true about big resolutions, I have Macbook Pro with 1680×1050 resolution, and while browsing SmashingMag on full screen those sidebar ads do not seem to be hurting readability.

Suggestion – create a responsive website and remove as many ads as possible on smaller screen sizes. In dream world, people with 1024×768 and less shouldn’t need to see sidebar ads.

Summary: going responsive and removing some of the top ads and a lot of links from top could definitely help improve readers experience and also will make Google like you more. Removing clutter from top navigation is top recommended while planning your design.

3. Duplicate page content

This is a very popular technique used by spammers, who just copy other site content and publish it as unique. Don’t do that. Ok, I bet if you are reading this blog you aren’t doing it anyway, but also check your site for bad code, which makes your site content to be duplicated. For example I checked my SeoMoz pro and saw I have a lot of page duplicates, where on WordPress writers use images, but don’t remove default link from them. For my layout it created one more page with that image, which was taken as duplicated content for Google.

Be sure you don’t make such silly mistakes, which can hurt your rankings and make experience for your visitors worse.

If you want to read more about duplicated content and check if you aren’t making any mistakes visit those links:

  • Virante – This tool diagnoses common causes and effects of duplicate content penalties;
  • Check your Google Webmaster tools to improve your site;
  • 7 Ways to Tame Duplicate Content – read this old, but still relevant post from SEOMoz.

1wd duplicated content

Here you can check more common SEO mistakes from official Google Webmaster Central blog, check this video ( created on March 19,2012):

What should you do now to improve your search rankings?

Okay, you heard about a lot of mistakes, but what exactly do you need to do now to be friends with Google, to improve your traffic and brand?

A lot of fundamentals have never changed, Google’s changes just encourage you to work on best content, real relationships, best user reading experience and be quick to change and improve.

1. Don’t chase the algorithm, create content for users

You might be hearing top SEO advice all the time, people talking how to help you promote your content, get easy way to huge traffic and high-ranking. The truth is even if some of these spammy techniques work, they won’t work in short future. Blackhat SEO guys, make it their job to search for the holes and change all the time, but it’s a hell of the work and they must be very careful. Just very few guys are so smart, so experience that they can really work on gaming the system.

I would suggest to work on long-term white hat techniques, which will do a lot of good for you in long run. With online business it’s important to feel safe about it and know that you will earn approx the same or more money each month.

2. Track everything

Use Google Analytics, KissInsights, Kissmetrics, Seomoz Pro, Webmaster Tools to be able to keep up with trends, get information about your visitors and make sure your site follow the best techniques, check if links are working.

3. Be aggressive and quick on changes

  • If you are interested on being friends with Google, you need to be friends with your visitors. If all the sites are going mobile and on tablets, you need to create your website to be accessible on those new devices.
  • If everybody is implementing HTML5, CSS3 then use it  so your code becomes cleaner and shorter.
  • If browsers are stopping to support Flash, then you better start focusing on new techniques.
  • Responsive designs help for site to be supported on all those different resolutions, use it!

4. Social network importance

Google is pushing its social network Google+, Facebook is working together with Bing search engine, Twitter search results appear real-time. The future is in social networks, Google are getting better and better on indexing such information very quickly, they listen to social signals.

Actually those are great news because before Twitter, Facebook was completely different traffic sources, now they complement each other by showing up in search results as priority. If you want to work on search engine optimization, work on social networks! We have quite a lot of them, I didn’t mention Pinterest and LinkedIn even yet!

5. Update Your Old Content

This can take a lot of time if you have a lot of articles, pages, like we have on 1WD, but encouraged to do. If you have old posts which rank very good, its worth updating them, checking for broken links, up to date information. You will get huge benefits from that like more social signals, new comments and your posts will be kept ranking very well.

If you have written very poor content in past, then consider editing it, don’t delete those posts, but invest in quality.

6. Implement SEO basics and good on-site strategies

The most important thing is to use very simple and clean code, validate HTML and CSS to prevent any crawl errors. If you will keep your code clean, pages will load faster – load speed also affects search rankings!

While working on your website design, remember to keep your top navigation simple and short ( something we are not doing!) We were thinking that detailed navigation will help users to browse around, but in fact it’s only creating clutter, as people just want to read the latest, then most popular posts and if they want to find something they use search anyway.

7. Work on good link building techniques

These include writing guest posts, working on real relationships with influencers, with your peers where you can help each other by linking on relevant posts, writing comments and leveraging from those relationships.

Actually the same way you need to work on social relationships with goal to get more social signals, the same way you work on link building indirectly just working together with people helping each other. For example, if you would own 1WD, you would connect with similar web design blogs, interact with blog owners, link to their sites – they will return the favor one way or another just because they will consider you friend.

Tools to use for better SEO on your own site:

WordPress SEO by Yoast (free)

In past I have always been using All In One SEO, but now transferring to Yoast plugin, because it is very complete, everything in one place, easily explained and once you setup it, you can forget about it, just add what’s required to new posts and enjoy the best SEO practices.

If you invest time in researching all of this plugin features, it will be enough for you on-site SEO efforts!

Some of the popular features include:

  • Post titles and meta descriptions
  • Robots Meta configuration
  • Google webmaster tool verification, Bing webmaster tools
  • XML sitemap
  • RSS enhancements
  • Edit your robots.txt

WordPress SEO Plugin  Search Engine Optimization Plugin  Yoast

SEO Smart Links (79$ for 3 months)

SEO Smart Links – Premium Edition enhances your search engine rankings by automatically inter-linking your posts. In this way you are working on link building magically while writing new posts, which is very useful as each links also counts as vote for search engines. Start with your own site!

This is premium plugin created by Vladimir Prelovac, there are some free plugins around like this, but I cannot vouch for them.

Some of the features:

  • Enhanced content parsing algorithm
  • Advanced automatic interlinking options
  • Advanced custom keywords options
  • Advanced control over number of created links
  • Support for link redirection/link cloaking

SEO Friendly Images (free)

This plugin will come really handy for your image optimization, also created by Vladimir Prelovac.

SEO Friendly Images is a WordPress SEO plugin which automatically updates all images with proper ALT and TITLE attributes for SEO purposes. If your images do not have ALT and TITLE already set, SEO Friendly Images will add them according the options you set. Additionally this makes the post W3C/xHTML valid as well.

Seo friendly images

CommentLuv Premium (free to 67$)

Comment section is where you should spend a lot of time as blog owner, if you work on regular content then you must encourage comments. Your visitors are actually helping you to add more good content to the post by leaving valuable comments. But in order for them to do that, you need to encourage them by rewarding your visitors. How about the link back to their recent post?

Some of the best features:

  • 10 post incentives – if visitor share post on G+, Twitter or like, he can choose which post to include there
  • Control over do follow, nofollow attributes
  • Built in tracking system
  • Beautiful anti spam plugin GASP built-in, to eliminate spam. Actually a lot of options to take care of spammers wanting to just get their links.


If you want to read more benefits of using this plugin, check this awesome plugin review made by Ana, her blog posts usually get from 20 to 100 comments. Only thing missing in this plugin is beautiful design, but planning to take care of that by manually redesigning it.

Google WebMaster Tools

Must use tool where Google will directly inform and help you know what sections of your site needs to be improved, what problems it may get or is getting.

Google webmasters tool

SEOMoz Pro (99$ per month)

SEOMoz is a proven tool created by SEOMoz experts, their expertise and great blog leaves no doubt they know what they are talking about. I am using their software to get detailed analysis what kind of most common errors and warnings I have on my site, manage keywords, keep eye on search traffic where data is driven from your Google Analytics account ( ah, you should have Google Analytics installed of course).

It is quite expensive, but I really feel it is helping me to simplify SEO and social monitoring on my own website. If you take SEO seriously and want to make your life easier, consider getting this tool.

Remember they have a big team and they are regularly improving, crawling your site each week, notifying you about issues that might impact your performance.

Seomoz pro seo optimization

Xenu Link Sleuth & Screaming Frog SEO Spider (free)

This tool is helpful for checking web sites for broken links, analyze all of the SEO basics, store information locally and then if any problem arise you can check on history to help you diagnose which changes may have affected that problem.

Link verification is done on “normal” links, images, frames, plug-ins, backgrounds, local image maps, style sheets, scripts and java applets. You can download this software for Windows, Mac and Ubuntu.

Additional features:

  • Simple, no-frills user-interface
  • Can re-check broken links (useful for temporary network errors)
  • Simple report format, can also be e-mailed
  • Executable file smaller than 1MB
  • Site map

Xenu link sleuth checker

Sites to read to check on further Google SEO changes and discoveries:

Here are the blogs, video channels and articles to read to check on what’s happening behind the scenes on Google and to find further proven explanations and solutions for problems you may have.

Google Webmaster Central

This is the official YouTube channel for Google Webmaster Central, your one-stop shop for webmaster resources that will help you with your crawling and indexing questions, introduce you to offerings that can enhance and increase traffic to your site, and connect you with your visitors.

Google webmaster central youtube

Seomoz Blog

Seomoz product founders happen to own one of the best SEO blogs out there. It is a great community where you can ask questions in Q&A forum, official blog and then user submitted post blog, where you can get even more great advice and practices.

Favorite posts on Google topics:

Seomoz blog

SearchEngineLand

One more top SEO blog and while doing research on current SEO changes, I found a lot of relevant and up to date articles about this. That’s one big reason to remember checking out this site on regular basis.

Some valuable posts you should read there:

Search engine land

MySEO Community

This is an amazing website curating information about SEO, they work seriously on quality, so if you need one stop place about SEO, don’t go further.

Here is their own description about their site – MySEOCommunity isn’t a run of the mill online community. Because of the increasing popularity of search engine marketing and social media, there is a lot of content written about these subjects on a daily basis. Unfortunately, trying to manually keep up with the best content that’s being written is next to impossible to do.

MySEOCommunity blogs read

Check which links can harm your site rankings:

If you did over optimize before on your site, you should be very worried, so here are some useful articles to read about how to recover from those bad links. Check also which links can be harming your site and remove them.

Is your site affected by Google algorithm changes and how you are solving them? Would love to hear your stories and solutions.

Article Source : www.1stwebdesigner.com

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How to speed up your website


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Site speed is one of the most important things about creating web content, and web applications.

In fact, it has been noted by various analysts at Google that people don’t often sit through the first 30 seconds of a video, much less the first 15, so it would be wise of you to get the content of your site loaded as fast as you can so that people can make a judgement and agree to either use it or not.

It may be a bit superficial that people judge sites that fast, but it is often the case, and we shouldn’t take it for granted.

Optimizing your site should be a top priority, and often times when using WordPress and other engines they have nice plugins that help. I will assume though, that you may not be using WordPress, because there are a lot that don’t, and I will give you a few of the best ways to optimize any site regardless of where its hosted.

Images

Image optimization can be a tough topic, but one that actually has a lot of aspects from which to choose. There are file formats, image optimization tools, and code/CSS best practices to follow to make sure you are saving and acting with images in the best way possible.

I want to give an example as to why this is important though, so let’s take a recent example. It has recently become apparent to various iOS developers and app creators that apps that use the Retina ready images are taking up 2–4 times as much space on the person’s phone than their previous versions, and it is causing people’s phones to simply run out of space from simple app downloads.

This isn’t as relevant to us web developers and designers, but it does go to show you just how important it is to properly handle your images on any platform. The following are a few of what I think are the most important topics to remember when optimizing images for the web.

Image formats

The formatting of images is a heated topic, and it seems to be because everyone believes a different format will increase speed, but there is a pretty prevalent school of thought on this, and we can always use this as a de-facto standard. JPEG’s are for photographs, GIF’s are for low color images/flat color images, and PNG’s are for everything else. Most web designers and developers that I know of prefer to use PNG’s for just about everything, unless they have a button perhaps that has one or two colors, whereby they find GIF’s to work great.

Now, of course you can play with those specifications but always remember that these are standards for what will save smaller and lighter vs bigger and heavier. If you are doing a photography site though, it will be loading pretty slow regardless compared to other sites — so try out some of these next methods to increase the image optimization overall.

Image code

One of the worst things we can do for server time when loading images is let the code do the sizing for us. Well, that could be said for anything regarding ‘letting the code do ____ for us’. The common saying is, “If you can do it, then do it”, and it is a darn good one. Using things like width='50px' height='30px' can really throw off the server load time as far as that image is concerned, because the server is parsing the page and sees there is a task it has to accomplish – one that could have been done by the creator. So make sure you go ahead and do that with all of your images.

Image optimization tools

Tools are always helpful. Well, most of the time. Sometimes they are a burden and a distraction, but in this case it seems that they are often very useful. If you can find a great image optimization tool, first of all — link it in the comments because we are all on the hunt, but a few of my favorites are following. I love ImageOptim for Mac, and Riot for Windows. These two tools are very different, but perform a similar task.

You can put images in and it will decipher a way and method to optimize them, do so, and then spit back out the final result all the while saving the format you sent them in with. They are really quite nice, and there are tons more out there. In fact, there are a bunch that will analyze an image’s bitmap and tell you what format is best. You can easily tell that these are some of the most useful things in a web designers tool bucket other than a text-editor and design program, and rightfully so.

Image based server optimization

I’m not an expert when it comes to setting up servers, but I certainly have enough background on the small scale to give this advice. Don’t have massive image loads stored locally. That is, don’t leave a database of images stored on your servers that you are serving the other site files from. Take note of the technologies such as Amazon S3 or Flickr’s servers, and use those to serve your files from.

I’ve recently implemented an Amazon S3 bucket to server our files from, and it was actually quite easy — so feel free to try that. It is a great method. The main reason is that you don’t want a database bottleneck to happen in an instance that you are serving multiple loads from, because it can be a diagnosing nightmare. It’s good practice to store separate file’s on different servers (if under massive load) unless of course it is just a simple general purpose string storage database or something similar.

CSS and JavaScript Optimization

CSS and JavaScript are really important languages when it comes to web design, and especially when it comes to creating dynamic content. I think that people often forget that they can optimize their dynamic content, and they forget that they can optimize their JavaScript and CSS. These aren’t really the most significant things for smaller sites, but with larger sites it’s really important — especially when it comes to sites that rely on a lot of design. Let’s step through a few of the “CSS and JavaScript Rules” that are pretty standardized when it comes to creating web applications.

First rule of CSS and JavaScript

If you can do it in CSS, then do it

Often times we forget that we have amazing tools right in front of us, and I’d say CSS classifies as one of the most amazing web designers have. I’d also say that designers jump into photoshop too quickly by nature (but it is their job so who can blame them). Do keep in mind though that as you design you have something in your browser that can do quick mock ups too: CSS3. Take advantage of it! Having a place to do quick mockups really helps, and it will lead you away from doing hacked together things in HTML later on. Instead of ” ” I am sure you can find a way to add that space in CSS, so do it!

Second rule of CSS and JavaScript

Minify, minify, minify!

The minification of code is perhaps one of the best and easiest things you can do to speed up your site. Keep in mind, we are talking miliseconds, but still it has a noticible effect — and especially if you are using something like a jQuery library. Remember that if you are ever adding plugins for JavaScript/CSS and you are given the option to download the minified version (and don’t need to edit it), do so. Some of my favorite tools to do this are, Code Minifier for Mac, Minify for Windows, and JSCompress/CSSCompressor for those of you who want some browser-based cross platform solutions. Happy minifying!

Third rule of CSS and JavaScript

In-line is a no-no

It is bad practice to use in-line CSS or JavaScript, but especially when it comes to CSS. The reason for that is not only due to legacy issues, but also because if we leave the CSS within the HTML code (especially in-line) it will read as such: HTML/CSS/HTML/CSS/HTML/CSS/HTML/CSS instead of just a simple HTML => CSS. As you can tell, this is really bad for server load times, and can often lead to the detriment of most web applications should there be a designer who refused to use it in a separate file. It certainly wouldn’t cause your site to crash, but it will cause another employee to go through and extract it — it is that important. So always remember to be the one who is extracting it, not the guy who leaves it for others to extract.

Fourth rule of CSS and JavaScript

Move it down

If you have to put your JavaScript in the page with the HTML itself, and have no way around it, then put it at the bottom of the HTML document. This helps speed up the site load time as well, because we can perform all of those functions and other JavaScript goodies after the page itself has loaded. Another thing is that this decreases the likelihood of a bug squashing the performance of the entire site, because when there is a bug with the JavaScript in a sight it will often eat memory like no tomorrow. So it is good practice to make sure your site isn’t doing that, and to warn against future events in which it may — none of us want people to visit our site and then have their browsers crash.

Fifth rule of CSS and Javascript

DOM optimization

Reduce the DOM if you can. Take for instance an example that you are using a lot of jQuery that points to various DOM elements or reads through all the DOM to find something — it can slow your site down quite a bit. There is a little saying I always loved and it fits here, “If you are doing things because it is the only way you know how, then there are probably better ways to do it.” You could also say, “If you are doing things because it is the only way you know how, then you are doing it wrong,” but that version is a bit harsher.

Research, and find those things out in such a case. If you are working with a div in HTML just because you need it for one little thing and it is the only way you know how to do that then it may not be the best way. Now, of course I understand that using div tags because you need them for your CSS is entirely understandable, but perhaps you can remove a few and find a more broad manner of handling that style issue.

I just recently did this myself, as I am going through a Ruby on Rails project currently. Earlier in the week I nested roughly 5 div’s within each other in HAML of all things, just to do something I wanted (a box in a box in a box inside of something else in this case). And I just looked at it, knew it was crap, but didn’t know a better way to do it, so I scrapped it all to re-do it. Having to re-do that made it much harder but it forced me to learn a new way to handle that issue. And in the end I learned a lot from it, and I would recommend the solution to anyone in the future. Go ahead and grab one of those knowledge nuggets for yourself! They are certainly low hanging fruit.

General optimizations

These are more of the broad topics that really don’t fit in anywhere else, but that I still feel deserve some attention. In fact, some of these may be the most important things you can do to speed up a web application or site.

Slashes on links

This is noticeably important. When a user opens a link without a slash at the very end from a website the server literally has to figure out what kind of file or page is at that address. The server will then include said slash, but if you add it yourself then you are reducing milliseconds of load time. These milliseconds all do add up, I promise. Often times I find designers especially who don’t think about it think that their unoptimized code will not burden anything, but it does in the end. If you save quarters for 10 years you certainly will have a lot of money, and the same concept applies here — just on a smaller or larger scale depending on your site’s traffic.

Favicons

Browsers always do a pull for a favicon.ico file at the root level of your server, so you may as well just go ahead and include it. Even if it is something temporary, it is always good to have. If you don’t, the browser itself will give an ‘internal 404′, and just cache that 404 up on the browser’s favicon.ico section, and we all know reducing 404′s speed up load time.

Reduce cookie size

This one may not apply to all of us, but if you are developing web applications then reducing the cookie size is really important. For instance, in what I am familiar with — Ruby on Rails applications — you can use cookies (or other methods) for authentication from session to session and often times people will prefer to use the other methods because they can decrease user load times with them.

Now, a cookie does imply that it is caching things on your computer so you may think it would increase load time, but typically all they are good for is authenticating user sessions or tracking you around the web (as Google and Facebook have been accused of). If you have to work with Cookies, though, make sure you keep the size low and you use them with your better judgement. If you have to, set the expire date shorter to decrease the load time.

Cache

This is a massive topic, and one that I am not an expert on. Caching though is a pretty simple concept. It is storing files (typically HTML/CSS code) from sites that you frequently visit on your computer so that you don’t have to load them every time you visit.

It is really an incredibly useful technology, and one that a lot of web applications are starting to employ as of the past few years. There have been a number of database solutions for caching and probably the most notable is Memcached. What this does is store a copy of database files to your browser as you are using a web application. So, for instance, if you have various profiles you visit often it may store the profile pictures to your computer, and the beauty of Memcached comes in the next phase. In your code, you can actually call (before you pull from the DB) from the Memcached servers and see if you can pull a cached version of the file(s). And if not it will, of course, pull the file from the Database, and if it isn’t in the cache already it will add it to save time next time. This is a beautiful example of caching on a large scale and it has helped tons and tons of companies speed up servers and databases throughout the past 2+ years.

And that will just about sum it up. Those aren’t all of the ways to speed up your site, of course, but it should start to peak your curiosity and get you looking for all the great things out there that will.

Article Source : www.webdesignerdepot.com

9 Tips To Make Your Website Load Faster


One of the most important aspects of any website is loading time.  No matter how flashy your graphics or interesting your content is, if it doesn’t appear to the visitor in a speedy manner, it’s unlikely they’ll ever see any of it.  Below we’ve outlined some helpful tips to ensure that your website will load in a blink of an eye and keep your viewers in place!

1. Optimize, optimize, optimize.

In the event that your pages have more than five images displayed on them, you will want to optimize the images for the Internet. This essentially means using a mode of compression to make the images smaller and load faster.  Many commercial websites use this technique to great effect – how do you think Facebook loads so quickly?  A good rule of thumb is to use GIF files as much as possible at lower optimizations when it comes to the graphics on your page.  Insofar as photographs are concerned, highly compressed JPGS are good.  PNG files tend to take up a lot of space, and don’t go anywhere near a bitmap!

Facebook

2. Physical distance still matters in the virtual age.

If your web host is farther than forty miles away from where you live, you might want to look into getting a new host.  You can figure out where your web host is located by doing a simple ping test.  If the ping test shows that your web host is on the other side of the planet, you might want to consider hosting elsewhere.  The closer they are to you, the faster your load times will be.

3. Is your web host’s equipment cheap?

These days, it seems as though you can get your website hosted for less than pennies on the dollar.  In general this would be seen as a good thing for those of us who don’t have hundreds of dollars a month to spend on hosting, but it could also be affecting your load times.  Cheaper companies often use cheaper equipment, which means that your visitors might have to wait longer for your pages to load.  Remember: you get what you pay for.  This applies to web hosts, as well.  Weigh the cost of web hosting against how much traffic your website gets – if you’re having thousands of visitors per day, it might be worth it to upgrade to a more expensive web host that utilizes better equipment.

4. Cache it.

Want to get your website to load quick as a blink for your repeat visitors?  Enable PHP caching. This will instruct the browser to load the website once and then store away the images and everything else for later retrieval.  This way there’s only one time that the visitor has to wait for the Internet to produce the images.

5. Is your bandwidth slow?

Most larger hosts have multiple bandwidth providers in order to handle a lot of traffic.  You can check to see how fast your own bandwidth is by performing a trace route test.  Once you’ve done that, check to see if your provider is linked up with companies such as Sprint, Level (3) Communications, AT&T, MCI-Verizon or Mizma.  If it is, your bandwidth has a good chance of being fast – but many of the smaller web hosts can’t afford to partnership with these companies.  How important this is to you depends on the size of your website.  If you’re running a larger page, you might want to consider moving to a web host that works with one of the above companies.  This will go a long way toward ensuring that your pages load reliably and quickly for many visitors!

6. Keep your CSS files small.

If your CSS is over 75KB in size, it could be dragging your user’s experience down.  If you run a smaller website, be sure to keep it below this number.  However, if you have a bigger website with lots of pages with a lot of graphics and code, it might be necessary to exceed this amount. Should this be the case, be sure to monitor your website regularly and remove pieces of code that you no longer use regularly.  It may also be worth your time and money to pay a web designer to go through and edit your CSS to help you trim the fat, particularly if you are running a larger operation.

Unoptimized CSS

Unoptimized CSS

Optimized CSS

Optimized CSS

7. How are your databases optimized?

Poorly optimized databases can slow your website down.  If you’re not sure how to do this, simply run a Google search on database optimization for the lowdown.  There’s literally hundreds of ways to make sure that your databases are optimized for maximum performance.

8. Cool down the hotlinking.

The term “hotlinking” refers to when another website uses your website as a server for files.  For example, if you have a video file embedded on your website and another website embeds the same file yet uses your source code, that website is hotlinking.  This means that the second website is using your bandwidth to play that file.  Hotlinking takes up enormous amounts of a website’s bandwith and can really slow down your load time.  In order to eliminate hotlinking, you can check if social networking websites, such as MySpace, show up in your referral files or if a certain file is being served more often than the page that the file is located on.  If you notice hotlinking, you can usually access hotlinking protection through the control panels of your web host. If not, you may need to take the file down.

9. Use less JavaScript code and compress it!

Simpler code always leads to faster page loads.  One way to get your page’s JavaScript up to code is to remove the comments and compress it – this essentially takes out the line breaks and makes your JavaScript into one long sentence.  However, if you are not an experienced JavaScript user, this could make your code harder to read, so be sure that you know what you’re doing before you use it.  If you’re not confident in your abilities to read JavaScript without comments or line breaks, keep them in.  It’s a giant headache to undo JavaScript compression once it’s done!

Uncompressed JavaScript

Uncompressed JavaScript

Compressed JavaScript

Compressed JavaScript

With these tips in mind, get out on the web and make your presence known!  If you have a well optimized website that loads fast and is easy to navigate, you’ve already won half the battle.  The rest of it is all in your content and user experience – but having a quickly loading website is the first step in making sure that web surfers stick around long enough to see it!

Be Very Proud to be GUJARATI



Our State of GUJARAT Situated in western India and bordering Pakistan, Gujarat is among Indias most prosperous states.
Its per capita GDP is 2.4 times the Indian average.
Gujaratis GDP growth rate is 10.6% and India can not achieve 8 percent Growth rate without Gujarat getting closer to 12% growth rate.
If it was a nation it would have been 67th richest nation in the world above many European and Asian economies like Taiwan and Ukraine.
Gujarat holds many records in India for economic development:

20% of India ‘s Industrial Output
80% of India ‘s Diamond Production
9% of India ‘s Mineral Production
50% of India ‘s Natural Gas Production
54% of India ‘s Crude Oil Production
22% of India ‘s exports
24% of India ‘s textile production
45% of India ‘s pharmaceutical products
35% of India ‘s Sponge Iron Production
47% of India ‘s petrochemical Production

The world’s largest ship breaking yard is in Gujarat near Bhavnagar at Alang.

Reliance Petroleum Limited, one of the group companies of Reliance Industries Limited founded by Dhirubhai Ambani operates the oil refinery at Jamnagar which is the world’s largest grass roots refineries.
Gujarat ranks first nationwide in gas-based thermal electricity generation with national market share of over 8% and second nationwide in nuclear electricity generation with national market share of over 1%.
 
Over 20% of the S&P CNX 500 conglomerates have corporate offices in Gujarat

Over 35% of the stock market wealth of India is with Gujarati People.

In recent Forbes magazine list of 10 richest Indian people four are Gujarati – Mukesh Ambani, Anil Ambani,
Azim Premji and Tulsi Tanti Over 60% of Indian Population in North America is Gujarati.

An average income of a Gujarati family in North America is three times more than the average income of an American family.

Gujarat is having the longest sea shore compared to any other Indian state

Gujarat is having the highest no. of operating airports in India (Total 12)..

India ‘s 16% of Investment are from Gujarat ..

Gujarat is having highest no. of vegetarian people compared to any other state in India..

The first ALL VEG PIZZA-HUT was opened in Ahmedabad

Ahmedabad ” the commercial capital of Gujarat is the seventh largest city in India…

Surat is the fastest growing city in the world.

Gandhinagar is the Greenest Capital City in whole Asia

Indian Institute of Management, Ahmedabad(IIMA) is Asia ‘s 1st and world’s 45th ranked management college located in Ahmedabad, Gujarat .

Gujarat is the safest state as the Crime rate of it is 8.2 which is the least in India stated by India Today 2005 report.

Gujarat is having least crime against women among all Indian states where AP is 1st, Delhi is 2nd , Bihar is 3rd , Zarakhand is 4th and UP is 5th.

Ahmedabad which is the seventh largest city in India is the lowest in crime rate among all Tier-I and Tier-II cities of India as per National Crime Records Bureau (NCRB) report.

Ahmedabad is ranked 2nd in Real Estate – Ahead of Bangalore, Chennai, Hyderabad, Mumbai & Delhi.

Ahmedabad is ranked 3rd in Policy Initiatives – Ahead of Bangalore, Chennai, Calcutta, Mumbai & Delhi.

Ahmedabad is ranked 4th in Manpower – Ahead of Bangalore, Chennai, Mumbai & Delhi.

Percent of man-days lost in Gujarat due to labor strike are lowest in country – just 0.52%

It is the first state to implement the BOT law for encouraging private sector participation

The first state to have to fully functional LNG terminal

Gujarat has 33 approved SEZs

Gujarat is the first state to interconnect 20 rivers

It is the first state to provide uninterrupted 24hr 2 phase electricity to all villages

It is the only state with statewide gas grid

It is currently implementing statewide water distribution grid that will connect all 14,000 villages and all cities

It has largest e-governance network in Asia Pacific

Its agricultural production has been increased four-fold in five years (from USD 2 Billion in 2001-2002 to 7.5 Billion in 2005-2006)

In every corner of Gujarat, within the range of 25 KMs there is a development going on.

Operation WHITE FLOOD (MILK) was initiated in Gujarat by Dr. Kurien which took India in 1998 to become highest milk producer in the world.

Consumption of GOLD in Gujarat is highest in India ..

Largest number of immigration & emigration is done from Gujarat ..

Also highest Numbers of passports are issued from Gujarat .

Baroda gas project – bringing natural gas to every home – More than 35 years ago they installed pipelines to bring natural gas to every kitchen.

AMUL – NDDB  another achievement for Gujarat – it was just fantastic to see how they collected milk early morning from every village in Gujarat .

The villagers would line up at 3 in the morning at the milk collection centers!!! What a sight!

According to a recent study by the Reserve Bank of India, the country’s central bank, Gujarat stood first in the country with investments of US$17.8 billion in 2006-07 or 25.8% of India ‘s total investment of $69 billion during the year.The southern state of Andhra Pradesh stood a distant second having attracted $6.1 billion in 2006-07.

Gujarat moved up from second place in 2005-06 having tripled its investments in a year..

A report in Times of India describes the Gulf of Kutch as India ‘s ‘ Gulf of Riches ‘. Four top business houses
– Reliance Industries, Essar Group, Adani Group and Tata Group, have invested about $34 billion along the Gulf of Kutch’s 700-kilometer long coastline. Other corporate, which had invested over $3.26 billion since the 2001 earthquake have investments worth another $19.5 billion in the pipeline.

Ten special economic zones (SEZs) near Jamnagar , a 4000-megawatt power project and five private shipyards are coming up. And massive expansion is being undertaken of the Mundra and Kandla ports.
Gujarat ‘s 41 ports handle 80% of India ‘s port traffic and 20% of its cargo. It is estimated that by 2015, Gujarat ‘s ports will handle 39% of India ‘s cargo.

Not only has Gujarat unseated Maharashtra as India ‘s number one investment destination but also, it is threatening to dislodge Mumbai, Maharashtra ‘s capital and the financial and business capital of India , as the trade gateway to the country.

Mundra port where Indian Oil Corporation and Hindustan Petroleum are setting up giant oil storage capacities has already emerged as India ‘s largest private oil storage tank farm.

Sixty percent of India ‘s coal imports enter via Mundra port. Mundra’s importance is likely to soar further with the completion of mega power plants being set up by Adanis and Tatas.

The volume of cargo handled by Mundra and Kandla ports alone has outstripped that handled by Mumbai’s ports – the Mumbai Port Trust and the Jawaharlal Nehru Port Trust.

And now Gujarat is nursing ambitions of dislodging Mumbai as India ‘s financial hub. Its government recently announced the setting up of an international financial services center, the Gujarat International Finance Tech-City with an investment outlay of $6 billion in Ahmedabad.

Forbes Magazine published list of Top 20 Self-Made Business-Men from Asia . The list includes 6 men from India and out of 6 three are Gujarati – Tulsi Tanti, Gautam Adani and Uday Kotak.

But we also proud to be an Indian.

Top 10 content management systems


There are dozens of great CMSs out there. Regardless of what type of site you’re building, there’s probably one perfectly-suited to it.
The problem is that most designers and developers don’t want to spend time learning a bunch of different CMSs. They want to learn one, or maybe two, and use those for all of their sites. That means they need something that’s both flexible and powerful.
The CMSs below fit that bill pretty well. Some have practically become household names (in designer households, at least), while others are a bit more obscure.
The first three, WordPress, Joomla!, and Drupal, are pretty unarguably the best CMSs out there. The next seven are a bit more subjective, but have a good combination of support, features, and ease-of-use.
Try them out, and decide for yourself which one best fits your needs and the needs of your clients.

WordPress

Free, PHP-based

A couple years ago, it was widely debated whether WordPress should really be considered a CMS considering its roots as a blogging platform. That debate has pretty much fallen by the wayside at this point, as WordPress now powers plenty of non-blog websites, including everything from simple multi-page brochure style sites right up to full-fledged social networks (using plugins like BuddyPress).
There are thousands of themes available for WordPress, as well as thousands of plugins and widgets to extend its functionality. WordPress also has an incredibly active community surrounding it, meaning it’s easy to find tutorials or information about nearly every aspect of developing for WP.
Through plugins and custom themes, you can turn WP into a social network, forum, e-commerce site, and much, much more. There’s also built-in functionality for creating blog networks or other multi-blog installations from a single core installation. WordPress.com offers a hosted, less-versatile version of WordPress, though the basic functionality is all there.

Strengths

  • Huge developer community with plenty of documentation and tutorials available
  • Free and paid plugins and specialized themes make it possible to create virtually any kind of site with WordPress
  • User-friendly dashboard for managing content

Weaknesses

  • Can be overkill for basic sites
  • A standard installation can have a lot of security issues, and is very vulnerable to attack without additional security measures
  • No official support outside of user forums, where you may or may not get an official response

Joomla!

Free, PHP-based

Joomla! is used by some very prominent companies as the CMS for their websites, including MTV, Harvard University, and IHOP. It’s suitable for back-end networks, too, and is used by Citibank for just that purpose. Joomla! has been used for everything from inventory control systems to reservation systems, to complex business directories, in addition to normal websites.
Joomla! has a long development history and a very active developer community (with over 200,000 users and contributors), so finding information and tutorials is easy. There are also tons of plugins and add-ons for Joomla!, so extending Joomla!’s functionality doesn’t necessarily require any custom coding.
While there are plenty of themes out there for Joomla!, the quality for many doesn’t compare to what’s available for WordPress. There are some great themes, available, though, if you’re willing to look for them.

Strengths

  • User authentication can be done with OpenID, Google, and LDAP, among others
  • More than 7000 extensions
  • Very active user community and tons of documentation available

Weaknesses

  • Back-end isn’t as user-friendly as some CMSs, though it’s still very usable
  • Lack of high-quality themes when compared to some other CMSs
  • Can be overkill for simple sites

Drupal

Free, PHP-based

Drupal is another very popular CMS, used by a number of high-profile companies including the New York Observer, Popular Science, MIT, Sony Music, Fast Company, and others. It includes a bunch of features for building internal and external sites, and a ton of tools for organizing your content.
Drupal has a very active community, with a number of IRC channels, forums, and even face-to-face Drupal events. There’s also community-generated documentation that is constantly being updated and improved. This documentation includes all you need to know about installation, building sites and modules, designing themes, and more.
There are more than 6,000 add-ons (“modules”) available for Drupal, making it easy to extend Drupal’s functionality to do just about anything you want. This means you can spend your time focusing on design and content, rather than having to code a bunch of complicated features.

Strengths

  • Robust community support, including IRC channels and face-to-face meetups
  • More than 6,000 modules, making Drupal highly extensible
  • A large number of companies offering commercial support for Drupal

Weaknesses

  • Can be overkill for simple sites
  • A lack of really high-quality free and commercial themes (there are some, but not nearly as many as there are for some CMSs)
  • Theming system is fairly complicated

ExpressionEngine

$99.95 to $299.95 depending on license, PHP-based

ExpressionEngine is an interested hybrid of commercial and open-source software. The base code for the ExpressionEngine core is built on CodeIgniter, which is their own open-source PHP framework. But the commercial aspect of the CMS means that there’s committed developers and technical support people focused solely on EE.
There are a ton of great websites built on ExpressionEngine, and they’ve set up a showcase site, Show-EE, specifically to share them. Some sites built on EE include A|X Life, the Canon Ixus site, and LivingSocial Adventures.
ExpressionEngine doesn’t have as many add-ons and plugins as many other CMSs, with only 22 add-on modules and a little over 100 official plugins. But, the plugins and add-ons they have are some of the most likely to be used, and include a wiki, discussion forum, member manager, mailing list, e-commerce, statistics, and more. There are also community plugins, if you can’t find what you need in the official plugins. The core feature set of EE is impressive, too.

Strengths

  • Commercial support
  • Focus on security, with no major security breaches ever
  • No restrictions on how a site can be designed

Weaknesses

  • Cost is high, especially for commercial sites
  • Can be overkill for simple or smaller sites
  • No interactive demo to try it out before you purchase

TextPattern

Free, PHP-based

TextPattern is probably one of the more overlooked CMSs out there. TextPattern is a highly flexible CMS, though, that’s easy to use out of the box and easy to customize by designers and developers. It uses a tagging system to make content retrieval and display easily controllable. TextPattern uses Textile to quickly convert plain text to valid XHTML in your articles and content, which makes it very user-friendly for less technical users.
TextPattern doesn’t have the huge variety of themes or templates available for WordPress, Drupal, or Joomla!, with only a little over 120 front-end themes readily available. They also offer back-end admin themes, for customizing the user experience for content creators.
There are nearly 700 plugins for TextPattern, and another 50+ mods. Plugin categories include image galleries, integrations, e-commerce, custom fields, archives, articles, admin features, navigation, and more. The mods and plugins available greatly increase the functionality of TextPattern and can make it a much more powerful CMS.

Strengths

  • Really easy to use interface
  • Well suited for sites of all sizes
  • Really great documentation, including a full online manual

Weaknesses

  • Smaller community
  • Fewer plugins than the more popular CMSs
  • Relatively few high-quality templates available

Contao (formerly TYPOlight)

Free, PHP-based

Contao has a user interface that incorporate Ajax and other Web 2.0 features to improve usability. It includes advanced editing features for content, including editing multiple records at once or rolling back to prior versions of content.
It also includes a number of common built-in modules. The calendar module supports multiple calendars, all-day and multi-day events, open-ended events, and syndication via RSS or Atom. The built-in newsletter module supports double opt-in emails in either HTML or plain text. You can import recipients from a CSV file, and even personalize newsletters being sent. The build-tin news/blog module includes support for multiple categories, archives, featured posts, comments, and RSS or Atom syndication. Tons of additional modules are also available, to further extend Contao’s functionality.
There are a few premium theme marketplace for Contao, though there appear to be even fewer free themes available. This isn’t really an issue for designers who plan to create all their sites from scratch (and Contao includes a built-in CSS framework to make this easier).

Strengths

  • No restrictions on how you can design a site
  • Not much learning curve for content editors and authors
  • Good built-in modules

Weaknesses

  • Hardly any themes available, high-quality or not
  • Back-end is sluggish and not particularly well-thought-out
  • Because of back-end setup, it’s probably better-suited to smaller sites without dozens or hundreds of pages

SilverStripe

Free, PHP-based

SilverStripe is an open source CMS that is well-suited for developers and designers who are comfortable with code. They have recipes and tutorials for beginning developers, and plenty of modules for things like blogs, forms, and forums. Code is isolated in Sapphire, so designers can use whatever HTML and CSS they want to style their sites. It also supports multiple page templates to support different needs.
SilverStripe also has powerful content authoring tools. You can set up your own content approval process, as well as publish or unpublish content on specific dates, and have differing permissions levels for different parts of the site. That can be very useful if you have multiple editors or authors who only need access to a specific part of the site.
SilverStripe has been downloaded over 350,000 times and there is a robust development community. SilverStripe LTD. manages the development of the code, so there’s always someone you can call on if you need help. At the same time, though, they have partners in over 30 countries, meaning you’re not locked into a single vendor like you are with many enterprise-level and commercial CMSs.

Strengths

  • Basic functions in the back-end are easy to perform
  • Designers are free to use HTML and CSS however they want to design their site
  • Developed on open standards, so it plays well with others

Weaknesses

  • Not everything is intuitive in the back-end, which increases the learning curve
  • Only a little over 150 extensions/modules
  • Not many high-quality themes available

Umbraco

Free, .NET-based

Umbraco gives designers full control over design aspects, and focuses on web-standards and a completely open template system. There are starter kits and skins available to make it faster to get started. It’s also easy to integrate Flash and Silverlight content into your Umbraco-based site. A number of high-profile sites are built on Umbraco, including the Heinz and ABBA sites.
On the content-creation side, Umbraco makes it easy to manage content by using a tree-based view of your site. It allows for user-defined presentation of information about your content, so you only see what you need to. It supports versioning, scheduled publishing, and previews. One advantage Umbraco has over many other CMSs is that it works well with content created in Microsoft Word, which can be a huge advantage to users who are used to dealing with Office products. (How many times have clients sent you documents with detailed Word formatting that they expected you to recreate perfectly?)
Umbraco has support for developers and designers to customize the back end with custom applications. It has an open API so that developers can easily access every aspect of Umbraco that can be accessed via the back-end. This opens up a ton of custom application options for developers.

Strengths

  • Free and paid tutorials and support
  • Powerful and flexible for both websites and intranets
  • An open API

Weaknesses

  • Primary add-ons are paid
  • No demo available to try before you download
  • Not really any prebuilt themes available for the front-end

concrete5

Free, PHP-based

concrete5 is not only a powerful CMS, but can also be used as a framework for developing web apps. Designing sites is easy, and can be done at a variety of levels. You can start with a theme and then override styles without touching the code. Or you can code your own themes with HTML and CSS. If you’re comfortable with PHP, you can use custom templates that can override the way any block looks.
One advantage concrete5 has over some other CMSs is the in-context editing. They’ve attempted to replicate the functionality of a word processor, while also making it simple to edit pages as you view them. It makes it very user-friendly for non-technical users, who may be the ones managing the site’s content.
According to the 2010 Open Source CMS Market Share Report, concrete5′s developer community is the fastest growing among any open source CMS. They have a very active community, with how-tos geared toward designers, add-ons and themes with actual support, and even support ticketing if you run into an issue that can’t be solved on the forums. The community and support surrounding concrete5 make it a very appealing CMS for users at the beginning and intermediate levels.

Strengths

  • Easy to convert a basic HTML site to a concrete5 site in minutes
  • Active and growing developer community
  • Offer business-class hosting that includes support

Weaknesses

  • Many useful and basic plugins are quite costly
  • Almost all of the best themes are paid
  • Paid support is expensive if you don’t host with them ($125 and up)

CushyCMS

Free – $28/month depending on feature set, hosted

CushyCMS is the only hosted CMS on this list. There’s a limited-feature free version that includes an unlimited number of sites, pages, and editors, but doesn’t let you use your own logo or your own domain name for the admin panel, or customize the admin experience. If you don’t care about your own branding in the admin panel, it may work for your business. The paid version, which is $28/month, has many more features, including branding support.
The main thing that sets CushyCMS apart from most others is that it’s specifically meant to make it easy for your clients to edit their own content. You design the website however you want, and then add it to the CushyCMS account. From there you can define which parts are editable and give your clients access.
Because of the nature of CushyCMS, there are no plugins or pre-defined themes. But for designers who might not be used to working with a CMS, or who design a lot of basic sites that don’t really need a full-featured CMS, but do need to be editable by their clients, CushyCMS is a great option.

Strengths

  • Incredibly easy for content managers to edit their content
  • Free plan is suitable for many users
  • Very easy and quick to get started

Weaknesses

  • Paid plan could be pricey if you’re not using it for multiple sites
  • Email support only available for the paid version
  • Too basic for many types of sites or particularly large sites

Which CMS do you use? Since the “best” CMSs are very subjective, is there one you think should have been included instead of one of the above? Let us know in the comments!
Source

Small Business Insurance


The word ‘small business insurance’ covers a wide scope of products that are needed by various small businesses. The type and amount of small business insurance you get is based on your personal situation, just like with your car or home. With that said, every small business requires insurance to cover against losses, although those losses can fall into a variety of categories. For example, if you employ small amounts of personnel, you would want small business insurance to protect them from personal injury, etc. Overall, it could be said that small business insurance can be a great way to mitigate risk and protect your assets in the long run.
A lot of small businesses in the United Kingdom would highly benefit from small business insurance in the sense that tradesman and other professionals can easily be covered against claims for negligence caused from giving incorrect advice or making a mistake in their professional work. Designed for sole traders and businesses with up to 50 people, small business insurance can be tailored to your type of business quickly and easily online. It’s your business insurance. Packages like public liability, legal expenses insurance, professional indemnity and contractors small business insurance exist for the sole purpose to protect the many growing interests in your small business world.
As important as it is to shop for small business insurance, there are equally some very key things to watch out for. One thing that you should consider is how much the insurance company will pay out if various things happen, and then must balance the cost of the insurance against the size and possibility of your losses. Also, you need to always read very careful the insurance company’s terms and conditions when selecting the best small business insurance offline, and online. Certain aspects of the coverage deserve special attention. Examining closely all of the conditions listed on the website signifies making an informed selection and being happy with the results that you are given. Consider if you are offered discounts – even if a discount is not listed anywhere on the company’s website, you should inquire specifically about it. Why pay more than you really need to for small business insurance? Don’t let a company price gouge you – find out their small business insurance rates first.
Finally, before you agree to purchase the policy, you should examine the reputation of the small business insurance company that you are interested in. This is one of Internet’s advantages that you must make use of; if buying offline and in person, then you should ask about testimonials and their customer satisfaction rating around the United Kingdom and bordering countries if they provide coverage there.
Overall, small business insurance is a must-have for the sole protection of your assets, employees and investments. Although many go uninsured, or underinsured, many more are buying small business insurance these days – and are exercising more cautions with all of the fraudulent companies and scam artists on the rise.